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WHAT DO YOU WANT MOST?
Is It Money, Fame, Power,
Contentment, Personality,
Peace of Mind,
The Thirteen Steps to Riches described in this book offer the shortest
dependable philosophy of individual achievement ever presented for the benefit
of the man or woman who is searching for a definite goal in life.
My intention in creating The Secret was—and still is—that it will
bring joy to billions around the world. The Secret team is experi-
encing the realization of that intention every day, as we receive
thousands upon thousands of letters from people across the world,
of all ages, all races/ and all nationalities, expressing gratitude for
the joy of The Secret. There isn't a single thing that you cannot do
with this knowledge. It doesn't matter who you are or where you
are, The Secret can give you whatever you want.
During the first thirty-five years of the twentieth century, the publishing houses of
America printed more than a fifth of a million different books. Most of them were
deadly dull, and many were financial failures. “Many,” did I say? The president of
one of the largest publishing houses in the world confessed to me that his company,
after seventy-five years of publishing experience, still lost money on seven out of
every eight books it published.

Why, then, did I have the temerity to write another book? And, after I had written it,
why should you bother to read it?

Fair questions, both; and I'll try to answer them.

I have, since 1912, been conducting educational courses for business and
professional men and women in New York. At first, I conducted courses in public
speaking only - courses designed to train adults, by actual experience, to think on
their feet and express their ideas with more clarity, more effectiveness and more
poise, both in business interviews and before groups.

But gradually, as the seasons passed, I realized that as sorely as these adults needed
training in effective speaking, they needed still more training in the fine art of
getting along with people in everyday business and social contacts.

I also gradually realized that I was sorely in need of such training myself. As I look
back across the years, I am appalled at my own frequent lack of finesse and
understanding. How I wish a book such as this had been placed in my hands twenty
years ago! What a priceless boon it would have been.

Dealing with people is probably the biggest problem you face, especially if you are
in business. Yes, and that is also true if you are a housewife, architect or engineer.
Research done a few years ago under the auspices of the Carnegie Foundation for
the Advancement of Teaching uncovered a most important and significant fact - a
fact later confirmed by additional studies made at the Carnegie Institute of
Technology. These investigations revealed that even in such technical lines as
engineering, about 15 percent of one's financial success is due to one’s technical
knowledge and about 85 percent is due to skill in human engineering-to personality
and the ability to lead people.